PromoScore is a product offering from XSellNet. XSellNet develops and provides integrated sales and marketing solutions to the retail automotive industry and small-to-mid-sized businesses. We enable our customers to realize cost savings and improved business processes in areas of business and consumer intelligence, database marketing and sales automation.

XSellNet leverages strategic business alliances to offer our clients industry-leading business and consumer intelligence to optimally manage their sales, profit centers and support their growth initiatives.

XsellNet, a division of Broyhill Technologies, is a privately held firm headquartered in Clemmons, NC and serves clients across the continental United States and abroad.


Ed Broyhill, President
Recognized as one of America's premier entrepreneurs, Mr. Broyhill has an accomplished background in all facets of business management, including administration, accounting, finance, business law, marketing, and sales. He is also a former candidate for the U.S. House of Representatives representing North Carolina's 5th District. Mr. Broyhill has executive experience, as both CEO and Director, with a broad variety of business entities in the manufacturing, retail, service, and investment banking sectors. He has also been an active shareholder in several successful entities. In the course of his career, Mr. Broyhill has developed an extensive network of influential relationships in the business, politics, sports and entertainment industries.

Ganapa Murthy, VP Technology
With over twelve years' experience in the Information Technology industry, Ganapa Murthy is the co-founder of Fulcrum Technologies, which provides information technology solutions to an impressive array of clients in the automotive industry. Working as a consultant for top-tier IT consultants Anderson and Deloitte & Touche, Murthy has provided technology solutions to a number of Fortune 500 companies. He has also served with BB&T and its subsidiaries in employment and consulting positions, including eFuel (formerly Autobase Information Systems), Sheffield Financial and BB&T operations. Murthy's expertise includes the delivery of IT solutions using a dual-shore delivery model (offshore India and onsite U.S), where he has gained extensive experience in working with top-tier IT companies in India (L&T Infotech, HCL Technologies, etc.). He also has experience in architecture, design and implementation of enterprise-level applications.